BECOME A FRANCHISED CELLAR
THE NICOLAS FRANCHISE: A UNIQUE CONCEPT STORE
THE 1ST WORLD NETWORK OF WINE MERCHANTS
EXPERTISE, OVER 200 YEARS OF EXPERIENCE
567 STORES WORLDWIDE
WHAT IF YOU BECAME A FRANCHISED CELLAR?
A MASTERED MODEL & KNOW-HOW:
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A legal framework
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An economic model
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A purchasing and logistics platform
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A historic brand and network
MARKETING AND COMMUNICATION
Local and national communication devices are organized throughout the year, as well as exclusive events (Vinissimes, Champagnes events, Showroom, etc.).
A range of fine wines with exclusive allocations dedicated to the brand: the winemakers, winery benefit the network of exclusivities available “only at Nicolas”.
THE IDEAL FRANCHISEE
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You are passionate about wine and our brand
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You demonstrate leadership
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You are an excellent communicator
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You are ready to become a brand ambassador in your region
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You are a commercial entrepreneur
knowledge of your catchment area and the local economic framework.
FREQUENTLY ASKED QUESTIONS
Cellar Franchisee: sale of wine, champagne and spirits.
Becoming a wine merchant is a dream that is embraced by many investors in search of success and challenge. The French passion for wine is well known. French expertise and quality are internationally recognized. More than a product, wine has become a showcase and wine merchants have become true ambassadors.
Why join forces with the Nicolas brand?
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Reputation
A pioneer in the sale and delivery of bottled wine since 1822, the Nicolas brand has been a fixed part of the urban landscape for decades. Easily identifiable, wine merchant Nicolas enjoys an excellent reputation in France and abroad.
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Expertise
A member of the French Franchise Federation, Nicolas has never stopped innovating, with a view to becoming one of the best wine brands in France and abroad. Our expertise represents the key added value upon which you can rely to help create your franchise and become a wine merchant.
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Tailored support
The training of our franchisees is realised through customised and personalised support. We help you in the selection of location, determining the layout of your store, the opening and management of your franchise, etc.
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More than 1,500 products
Establishing your Nicolas franchise gives you access to more than 1,500 products. ou have a vast selection with which to satisfy your customers. In addition, you benefit from preferential terms with our partners so as to facilitate delivery and logistics.
How do you become a Nicolas franchisee? The steps in detail
1. The application
The first step is to submit your application by filling in the above form.
We will get back to you to discuss your project as soon as possible.
2. Appointment scheduling
After our initial discussion, we will build your franchise creation project together and will agree on a meeting.
3. Invitation and discovery day
Once the project has been consolidated, we invite you to check out our stores. By immersing yourself, you will have the opportunity to see if the way we operate is in line with your expectations.
4. Validation of your project
After sending us your complete file, an in-depth analysis is required in order to validate your project.
5. Sending of the pre-contractual information document
Your project has been validated, Congratulations! We send you an information document regarding the future franchise agreement: terms, costs, method of operation, etc. We make sure to answer all outstanding questions prior to signing.
6. Signing of the contract
All the previous steps lead up to the signing of the Nicolas franchisee contract! You officially join our network.
7. Training
Over a 5-week period, you will be trained on the essential sales, marketing and communication techniques that must be mastered within the wine sector. With Nicolas, you will quickly become an expert wine merchant!
8. On-boarding and meeting with the various departments
Before the opening of your Nicolas store, you meet with your suppliers and the various partners within our network. From order to delivery, you are in touch with all the important players.
9. Opening your franchise
The big day has arrived! You're ready to open your cellar, congratulations! You are officially part of the network of Nicolas stores throughout France.
How quickly can I get the franchisee up and running?
The Nicolas franchisee is obtained over a minimum period of six months. Do not hesitate to contact us for more information.
Some figures relating to the wine sector
France is the second largest wine consuming country in the world, behind only the USA.
More than 3.5 billion bottles were consumed in the country in 2019. It has the highest consumption in Europe, ahead of Italy.
Average annual revenue growth has stabilised at 7% since 2019.
source: Comité National des Interprofessions des vins (National Interprofessional Wines Committee) source: vinetsociete.fr
Nicolas Franchisee Profile
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Have excellent interpersonal skills and be a good listener,
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Be a born leader,
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Demonstrate a fascination with wine and other spirits,
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Have a keen interest in our brand,
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Be prepared to represent the brand in your region,
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Be a perfect communicator,
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Be an entrepreneur with knowledge of your catchment area and the local economic framework.