FRANCHISEe

A 5-YEAR CONTRACT

A CHOSEN LOCAL ASSESSMENT OF YOUR MARKET

5 WEEKS OF TRAINING

AN ANNUAL DISCOUNT

OUR TEAMS WILL SUPPORT YOU IN THE LAUNCHING OF YOUR ACTIVITY AS WELL AS AFTERWARDS. WE PROVIDE YOU WITH THE REQUIRED TOOLS, AND, THROUGH OUR ORGANIZATION, WE PROVIDE YOU WITH THE TRAINING TO SUCCESSFULLY OPEN AND OPERATE YOUR CELLAR. 

WHY BECOME A FRANCHISEe

An integrated training center 

A wide choice: 1500 preselected products of the national range and 700 of the local range

A brand that has been a fixed part of the urban landscape and which is easily identifiable

Oenological laboratory: 18000 samples tasted and analysed each year

Presence in France and abroad

Marketing & communication support and commercial follow-up

Support on the choice of store location and technical layout

Exclusive events throughout the year (Showroom, Vinissimes, Champagne events)

THE NICOLAS FRANCHISE: A UNIQUE STORE CONCEPT

A MASTERED MODEL AND KNOW-HOW

  • A legal framework
  • An economic model
  • A purchasing and logistics platform
  • A historic brand and network 

MARKETING AND COMMUNICATION

Local and national communication devices are organized throughout the year, as well as exclusive events (Vinissimes, Champagnes events, Showroom, etc.). A range of fine wines with exclusive allocations dedicated to the brand: the winemakers, winery benefit the network of exclusivities available “only at Nicolas”. 

THE IDEAL FRANCHISEE

  • You are passionate about wine and our brand
  • You demonstrate leadership
  • You are an excellent communicator
  • You are ready to become a brand ambassador in your region
  • You are a commercial entrepreneur 
  • knowledge of your catchment area and the local economic framework.

THE STEPS TO BEcOME A FRANCHISEE

Send your application and we will schedule an appointment.

You will immerse yourself during a discovery day.

After your project is validated, you will receive a pre-contractual information document (PID).

You will sign your contract, then complete a five-week training course.

On-boarding and meeting with the various departments and opening of your franchise.

ENTRY FEE

ONE-TIME FEE FROM

€30,000

SOME TESTIMONIALS FROM OUR FRANCHISEES

A franchisee since 14 December 2019, I wanted to join forces with Nicolas, France's leading wine merchant. Aside from the entrepreneurial adventure, with Nicolas, it is first and foremost a human adventure, with teams that are always available, and who are passionate about their profession, but above all, about their products. The Nicolas brand is a guarantee of quality and reliability, with all of the products offering excellent value for money.

Mr Veyssade – Wine merchant franchisee based in Montgeron

We became a franchise of Nicolas France in 2012 because it is a French brand that is recognised and respected in the UK by French expats and other people who go to France for holidays and business. The focus on quality and customer service has built up a loyal following of customers who want the best products and service, and the Nicolas selling model has always been about convenience for the customer which is particularly important for a busy city like London. Through working with Nicolas we get access to a large range of fantastic products with unrivalled quality checks, expert support and a brand that is instantly recognisable to many. Our customers enjoy the knowledge, expertise and passion of staff, the quality of the product and the various useful services that are offered by Nicolas.  

Benoît Thouvenin – Wine merchant franchisee based in London

I have been a franchisee with Maison Nicolas for 26 years. At that time, Nicolas was already a well-known and recognised brand. For me, it's a guarantee of expertise, competence and advice that has saved me time and has stood the test of time. A strong unit, whose aim is to guarantee the quality and follow-up of the products that we recommend to our customers. Twenty-six years later, I still take great pleasure in carrying out my chosen profession in partnership with Maison Nicolas. 

Mr Mignon – Wine merchant franchisee based in Quimper 

BECOME A NICOLAS FRANCHISEE

If you are in the process of changing careers, or have a project.

You are passionate about wine and spirits and the French vineyards:

You are the ideal candidate to become a Nicolas Franchisee!

Find out more on how to open your own business: a Franchise under the Nicolas brand. Benefit from a tailor-made support to become a wine merchant of our international network. (Franchises are rapidly profitable: average turnover of a Nicolas store: €530,00).

By filling in the contact form, you will receive all the information on how to open your franchise and become an entrepreneur in the wine world.

Carry out your project by opening your own wine cellar with Nicolas! 

SUBMIT YOUR APPLICATION OR FIND OUT MORE INFORMATION

Fill in the contact form below to apply or for more information about the wine merchant profession

* required fields

Are you currently living in this country ?*

Do you currently live in this city?*

Do you have any experience in the sale of wines and spirits?*

Did this experience take place in the same country as your project?*

Do you have any experience in retail trade?*

Did this experience take place in the same country as your project?*

FREQUENTLY ASKED QUESTIONS

Cellar Franchisee: sale of wine, champagne and spirits.

Becoming a wine merchant is a dream that is embraced by many investors in search of success and challenge. The French passion for wine is well known. French expertise and quality are internationally recognized. More than a product, wine has become a showcase and wine merchants have become true ambassadors.

Why join forces with the Nicolas brand?

  • Reputation
A pioneer in the sale and delivery of bottled wine since 1822, the Nicolas brand has been a fixed part of the urban landscape for decades. Easily identifiable, wine merchant Nicolas enjoys an excellent reputation in France and abroad.

  • Expertise
A member of the French Franchise Federation, Nicolas has never stopped innovating, with a view to becoming one of the best wine brands in France and abroad. Our expertise represents the key added value upon which you can rely to help create your franchise and become a wine merchant.

  • Tailored support
The training of our franchisees is realised through customised and personalised support. We help you in the selection of a location, determining the layout of your store, the opening and management of your franchise, etc. 

  • More than 1,500 products
Establishing your Nicolas franchise gives you access to more than 1,500 products. You have a vast selection with which to satisfy your customers. In addition, you benefit from preferential terms with our partners so as to facilitate delivery and logistics.

How do you become a Nicolas franchisee? The steps in detail?

1. The application

The first step is to submit your application by filling in the above form.
We will get back to you to discuss your project as soon as possible.

 2. Appointment scheduling

After our initial discussion, we will build your franchise creation project together and will agree on a meeting.

3. Invitation and discovery day

Once the project has been consolidated, we invite you to check out our stores. By immersing yourself, you will have the opportunity to see if the way we operate is in line with your expectations.

4. Validation of your project

After sending us your complete file, an in-depth analysis is required in order to validate your project

5. Sending of the pre-contractual information document

Your project has been validated, Congratulations! We send you an information document regarding the future franchise agreement: terms, costs, method of operation, etc. We make sure to answer all outstanding questions prior to signing.

6. Signing of the contract

All the previous steps lead up to the signing of the Nicolas franchisee contract! You officially join our network. 

7. Training

Over a 5-week period, you will be trained on the essential sales, marketing and communication techniques that must be mastered within the wine sector. With Nicolas, you will quickly become an expert wine merchant

8. On-boarding and meeting with the various departments

Before the opening of your Nicolas store, you meet with your suppliers and the various partners within our network. From order to delivery, you are in touch with all the important players.

9. Opening of your franchise

The big day has arrived! You're ready to open your cellar, congratulations! You are officially part of the network of Nicolas stores throughout France. 

How quickly can I get the franchisee up and running?

The Nicolas franchisee is obtained over a minimum period of six months. Do not hesitate to contact us for more information. 

Some figures relating to the wine sector

France is the second largest wine consuming country in the world, behind only the USA. More than 3.5 billion bottles were consumed in the country in 2019. It has the highest consumption in Europe, ahead of Italy. Average annual revenue growth has stabilised at 7% since 2019. source: Comité National des Interprofessions des vins (National Interprofessional Wines Committee) source: vinetsociete.fr 

Nicolas Franchisee Profile

  • Have excellent interpersonal skills and be a good listener,
  • Be a born leader,
  • Demonstrate a fascination with wine and other spirits,
  • Have a keen interest in our brand,
  • Be prepared to represent the brand in your region,
  • Be a perfect communicator,
  • Be an entrepreneur with knowledge of your catchment area and the local economic framework. 

ALCOHOL ABUSE IS DANGEROUS FOR YOUR HEALTH. CONSUME WITH MODERATION.  


NICOLAS - 1 rue des Oliviers, 94320 THIAIS
Siret : 542 066 238 08340
RCS : Creteil B542066238

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